Honda & Acura Button Style Guidelines

Table of Contents

1. Overview
2. Current Button Guidelines
3. Document Change Log

Overview

Under the current Acura and Honda program, there are certain brand guidelines that must be followed. Specifically, this pertains to the color and text of the Modal Checkout buttons.  A Honda representative must approve any exception to the guidelines below.  

Current Button Guidelines

• Modal’s Checkout is required to be the first Call-to-Action after the price breakdown.
• The Checkout button text must read ‘Buy Online’.
• Lead gate is required for new vehicles priced below invoice.
• Honda and Acura exit survey is required.
• The mandated color specifications are in the table below.