Modal's Checkout Pricing - Breakdown

Summary

This article is to help breakdown the price fields in Modal's Checkout price breakdown. This will cover how Modal gets certain discounts and pricing adjustments from different sources of data. 

• Retail price / Price 
  • This is the MSRP price Modal gets from the inventory feed. 
  • If there is no MSRP, the text will display "Price" and will display the selected price from the inventory feed (commonly on used vehicles).
• Discount
  • This is the calculated price between the MSRP price and the selected price from the inventory feed (commonly MSRP minus Selling Price).
  • Dealer Cash can be included if the vehicle qualifies. This payment data comes from PaymentDriver. 
• Online Adjustment
  • This is a pricing adjustment configured by Modal. 
• Incentives
  • This payment data comes from PaymentDriver. 
  • These are automatically applied to qualifying vehicles. 
  • This can include incentives configured by Modal.
  • This can include user-selected conditional incentives.
• Dealer-Installed Add-Ons
  • This can be dealer-installed add-ons configured by Modal.
• Trade balance
  
  • This is user-selected trade-ins through the Trade step of Checkout.
• Subtotal
  • This is the calculated price of all fields from above.
• Fees
  • This payment data comes from PaymentDriver based on either the dealer's zip code or the customer's zip code.
  • This can include dealer-specific fees configured by Modal.
  • This can include delivery fees configured by Modal.
• Taxes
  • This payment data comes from PaymentDriver based on either the dealer's zip code or the customer's zip code.
  • This can include taxes configured by Modal.
• Total
  • This is the calculated price of the Subtotal, Taxes, and Fees.

Changelog

• 1.0 / April 1, 2021: Initial release